Sonde
Bespoke sonic branding
Premium sound for brands, campaigns and digital
Portfolio
bang & olufsen
Original Composition, Sound Design & Editing
Spec
In this piece I’ve captured the 80’s look of the Balenciaga X Bang & Olufsen speaker in sound
This composition starts with the sound design doing the heavy lifting. Paying attention to how each image could be maximised the by specific layered sounds was my initial target. As the piece crescendo’s an 80’s style electronic beat felt like the right way to give a satisfying pay off. The style of track & product come out of chaos & into perfect harmony with the ending clearly solidifying the brand collaboration with a clean linn drum snare sound. Inspired by the old, mastered by the new.
Portfolio
under armour
Original Composition, Sound Design & Editing
Spec
In this piece I’ve tried to capture the energy & aggression of football & the defensive intensity of these players.
The composition is original & all the sound design aside from the dialogue is original. This piece originated from the feeling that the music on this ad needed to have the energy & movement. This emotion was clearly reflected in the speed & intensity of the images. To achieve this I used a drone & vocal to create a sense of scale & gravitas. From there I built the piece working towards a crescendo with the intention of ending the piece with a clear sonic identity that could be used on videos across different platforms. For me what this piece shows is that with a sonic structure that finds the middle between songwriting & sound design the adverts of the future could feel more like short epics. No need to sync a track, nor only rely upon sonic movement but find a middle between songwriting & ambient sound design. For me this piece represents something AI won’t be able to replicate & shows why a sonic identity for a brand is so important.
Portfolio
Apple
Original Composition, Sound Design & Editing
Spec
This piece is a reinterpretation of an iPhone advert, created to demonstrate my approach to commercial sonic branding in a futuristic yet personal way.
In this composition I built the piece around uplifting chord progressions that gradually evolves through dynamic shifts and a controlled crescendo to sustain engagement. The sound design blends samples, synthesis, and manipulated recordings including organic textures such as rice being poured and transformed into intricate digital elements to mirror the tactile yet technological feel of the advert. I also designed bespoke interface sounds for the moment the phone powers on, alongside programming the drums and synthesizers throughout the piece. Together, these elements reflect a holistic production approach and my ability to craft sound at every level of complexity while remaining focused on the needs of the brand.
Portfolio
STUDIO NICHOLSON
Original Composition, Sound Design & Editing
Spec
In this piece I’ve tried to capture the romance & feeling of Studio Nicholson’s summer collection.
Again the composition is original & in this piece I focused on a simple emotive line that reflects the beauty of environment captured. To help solidify the brand feeling & identity through the sound I sent the whole composition through tape. This gave the piece a warble & movement that parallels the use film & grain in the shots. This also supports the quiet elegant identity that Studio Nicholson represents. The sound design for this piece was fairly simple given what was needed is the sounds of the environment itself, I used my own recordings combined with synthesisers to achieve this.
Portfolio
playstation
Original Composition, Sound Design & Editing
Spec
This example is a showcase of my ability to create sonic branding & sound design suitable for tech based commercial brands with a focus on sonic identity.
Creating this piece to me was all about representing the futuristic, exciting & engaging feel of gaming condensed into a quick glimpse of sound.
To create this I used the prophet 4 synthesiser, the M1 digital synthesiser, a Moog sub37 & some modular synthesis along with royalty free samples & sound recordings. I made this start up sound with the view it would work as the intro sound when turning on the playstation. The aim I had was to take everything that excited me as a child but give it slightly more depth & a clear sci-fi feel.
Portfolio
Le labo
Original Composition, Sound Design & Editing
Spec
In this example I have tried to capture the intimacy & organic nature of Le Labo’s film.
I wrote the original composition over the original footage matching what I felt were the hit points & trying to create a repeating motif that captured the essence of the film with a deep emotional feeling.
After which I added the sound design using a zoom recorder & a simple U87 mic. To achieve the sound of pulling rose’s from the stem I broke mushrooms & added the sounds of gardens, church bells, cars & atmospheric sounds like the rain from previous recordings I’ve made or audio I could find online.
Portfolio
Maharishi
Original Composition, Sound Design & Editing
Spec
In this example I used an existing Maharishi advert & re-made the audio sound design to show how the brand experience could be even more immersive & consistent with Maharishi’s brand identity with an emphasis on streetwear feeling but with the motif of the breath inspired by breath work which corresponds with Maharishi’s name & philosophy,.
To create the piece I first composed a piece of music that aligns with Maharishi’s brand identity. Once the piece was created I edited the piece in time with the film.
The sound design & motif of the breath was created by recording myself using the zoom omni directional mic to get a sense of stereo & immersion. I then added extra industrial sounds to ground the piece in the environment set on the film. The sound then moves between heavy industrial feeling of streetwear to moments of bliss & ambience such as the floating scene. Overall I feel this piece evokes a deep sense of what the Maharishi brand represents.
Portfolio
Peugeot
Original Composition, Sound Design & Editing
Spec
This example is intended to show my understanding of car logo idents. In this short ident my aim was to show how with the correct audio identity Peugeot could shift their brand identity into the future & affirm their new branding in the consciousness of the audience.
This piece was focused on a clear crescendo as the logo materialises with a satisfying moment of clarity when the logo solidifies.
To create this I once again used a series of synthesisers & software to manipulate the drone sounds into a sense of coherence & then release. Adding small elements of sound design into the build & release that correspond with the logo animation for an expensive yet direct modern feel.
Past Projects
SHWARZKOPF
Original Composition & Editing
In 2021 I produced this advert in conjunction with Schwarzkopf. The campaign was aired across the UK & American Television & social media.
In this advert I created a new composition of Andreya Triana’s vocals on ‘Woman’. Once produced I edited to the hit points & added sound design to fit.
Past Projects
NIKE
Original Composition & Editing
In this project I worked with Nike creating a track in collaboration with Mo Farah for Nike Endurance. The track was a dance piece to accompany their run series.
The piece was created at a pace made for the average running speed of a semi-experienced runner. Within this collaborative project we also played a live set in the Tate Modern for running squads finishing the event.